Dentalicious Packaging
Dentalicious Packaging
Objective
Create distinctive packaging for Alpha Paw's new brand of dog dental sticks, Dentalicious™ Doggy Bones, to ensure high visibility and differentiation from competitors on retail shelves.
Scope of Work
Packaging Design
Role
Freelance Packaging Designer
Source: Alpha Paw
Source: Alpha Paw
Competitive Analysis
Inspired by successful competitors in the industry, the Dentalicious™ package design for Alpha Paw intentionally incorporates the color green to evoke a sense of freshness and highlight the natural ingredients, enhancing its appeal to customers.
From Sketchbook to Design
The typeface chosen for the Dentalicious™ brand conveys a natural and trustworthy feel. In addition, the light blue color used in the background remains consistent with Alpha Paw's branding, ensuring that this product belongs to the Alpha Paw family product line.
Final Renderings
Modified the design for a single sample of Dentalicious™ Doggy Bones
Fresher Breaths
Dentalicious™ Doggy Bones have successfully reached dog owners nationwide through prominent retailers such as Alpha Paw, Amazon, Petco, Walmart, and other wholesale distributors. As a result, dogs across the country have experienced the benefits of fresher breath and improved oral hygiene.
Source: Alpha Paw
